How to make cold outreach follow ups effective

Jan 16, 2024

These are the first lines of the follow ups sitting in my inbox right now:

“Bumping this up. Are you interested?”
“Heidi, you haven’t responded to my last email. Figured I would check in with you.”
“Heidi, the fact remains that I am being persistent in receiving a response to my numerous unanswered emails.”

And here’s what I’ve learned:

✅ You need to repeat what you are offering — especially if this is a thread.
✅ Guilting me doesn’t work. I don’t just delete — I mark you as spam.
✅ Using my name is the lowest level of personalization. Even the Starbucks barista knows my name.
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✅ Rocketbrew can do this all automatically for you.