What are the key elements of a good value proposition?

Can you spot the difference between templated vs. personalized?

Before you send those outreaches, here’s a quick Value Proposition Checklist:
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✅ Identify the pain points

What’s the #1 problem you’re solving? Leverage these problems to create timing and urgency in your value prop.
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✅ Personalize the benefits

Clearly communicate the benefits your product brings and tailor this to resonate with your target audience. Consider their specific needs, goals, and generally what’s going on in their life and where you can fit in to make their life 100x better.
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✅ Highlight differentiation

Clearly communicate the benefits your product brings and tailor this to resonate with your target audience. Consider their specific needs, goals, and generally what’s going on in their life and where you can fit in to make their life 100x better.
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✅ Use strong language

Use power words and action verbs to make your value prop more impactful. Words like “transform”, “accelerate”, “unlock”, can paint a picture and create a sense of excitement.
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✅ KISS

Keep it simple, stupid! Make it so easy for people to understand what you are offering that even with just a quick skim, they can understand the value.

This is Rocketbrew’s checklist. What’s on yours?