Feature Spotlight:
ICP Filtering

If you’ve ever felt like your outreach is missing the mark, it might be time to take a closer look at who you’re targeting and how you’re doing it. With Rocketbrew, you can refine your ICP filters beyond demographic filters—you’re diving into the real behaviors and needs that drive engagement, allowing you to get more specific with messaging.

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Here's an example:

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Without Rocketbrew, search by:

• Job Title: Basic filtering by job title, such as "Jim is a VP of Sales."
• Company: Limited to company names, like "Jim works at Nike."
• Location: Restricted to location data, e.g., "Jim is based in NY."
• Industry: General industry classification, like "Jim is in the Apparel industry."

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With Rocketbrew, search by:

• Tools: Insight into tools used, such as "Jim uses HubSpot."
• Existing Solutions: Knowledge of solutions in use, like “Jim uses 11x AI,” a competitor in the automated prospecting field.
• Business Model: Awareness of business focus, covering "B2B and B2C markets."
• Contract Value: Find their average contract value range, such as "from 50–400k."

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With these deep insights, your outreach isn’t just a message, it’s a conversation that speaks directly to what your leads need. Don’t just spray and pray away your outreach, send targeted messages to the right people!