Feature Spotlight:
Smart Subject Lines

Bad email subject lines (<5% open rates)

• Quick question (misleading)
• Elevate Rocketbrew 's Brand with Powerful Animated Videos by Company X (too long)
• Hoping to help (spam alert)

‍

Good email subject lines (5%-10% open rates)

• Company Name | Your company name (spam hider)
• Find retail decision makers (honest and concise)
• Growth strategy (simple)

‍

Great email subject lines (10%-30%+ open rates)

• Your post about Govly (personalized to something they did)
• EcoVadis supplier audits update (personalized to an existing solution they use)
• 55 Maitland Street updates (personalized to a location they manage)
• Decarb LA 2024 event (personalized to an event they are attending)

‍

Notice the difference? The best subject lines are specific to the receiver and can’t be recycled for someone else. If you’re not using unique subject lines to every receiver, you’re not living in 2024.

‍

Rocketbrew’s AI outbound engine does this! Use Rocketbrew to prospect on behalf of your team until a meeting is booked WITH a unique messaging to every lead.