Why research is your secret weapon

May 23, 2024

Research is one of the most UNDERRATED skills to have in 2024.

If you’re a…..

🥫 Sales rep - research will help you understand your prospects and get them to respond to you

🍅 Engineer - research will help you find existing libraries so you don’t have to build from scratch

🍝 Product manager - research will help you understand user behavior and anticipate how they interact with your product

🧀 Designer - research will help you understand how to stand out from competitors

🍽 Customer success manager - research will help you understand the problems your customer is trying to solve

Research gets a bad rep for being slow and too academic. In reality, it separates a lot of top performers from mediocre performers, and it’s often the earliest indicator for someone's ability to learn.

Do research! And even better, research your research! Pending trademark for "researception" 🤓