How Li-Chen Miller’s cold email landed her at Meta—and how yours can too

September 24, 2024

Li-Chen Miller sent a cold email to Meta’s head of Wearables, and now she runs that very division.

How can you make your cold emails as good as hers?

1. Bold initiatives pay off

Just send the damn email! You’ve heard it a millioooooooooon times (“Just do it”, “You miss 100% of the shots you don’t take”, “Go big or go home”), it’s cliché but it’s too true.

If you don’t put yourself out there, if you don’t send your outreach, you’ll never have the chance to succeed.


2. Provoke but DON'T make people uncomfortable

Miller lists what she thought was good about the device and what she thinks is “promising”. Constructive criticism is good, telling people they need help is bad.

Don’t make your prospects defensive.


3. Don’t just say fluff, show them the goods!

A cardinal sin of cold outreach is to bombard with buzzwords that don’t mean anything “We can save you time/money/capacity”. In Miller’s email, she lists concrete ideas on how to improve. Show your expertise and explain exactly how you're going to help.


4. Do your research! Do your research!! Do your research!!!

Miller bought a pair of Ray-Ban Stories herself and detailed her experience, documenting a real-life experience of the product.

This is the personalized content that really transforms your message from every other spam email to an outreach that’s going to convert.


PS: I really want a pair of Ray-Ban Meta glasses with Miller leading the dev 😎 Anyone else?

Check out the full article here.