How to make your LinkedIn profile stand out for cold outreach

June 6, 2024

A "welcoming" profile makes all the difference.

Something NOT ENOUGH people are talking about is how much a "welcoming" profile helps in increasing response rate from your cold outreach. Pro tip: people don't want to respond to people who look like bots or serial killers...

Here are some easy ways I make my profile stand out:

🍎 Put a face to the name! Particularly a nice, friendly picture of yourself that is high-quality and NOT BLURRY. This will help your leads get a first impression of who is on the other end sending them a cold message.

🍍 Clean banner. Visual impact is often missed or disregarded! A great and simple banner can help you get your message across in seconds.

🍌 Simple summary. Ever heard of "TLDR"? Keep the first 2-3 sentences of your summary light, so readers get an overview of your personality without having to read any more.

🍑 Stay active! Along the lines of not seeming like a bot that just views people each day at the same hour... show proof of life! Engage and share interesting content that shows you know what you're talking about and that it'd be well worth it to connect with you.

🍋 Sneaky self-promo! LinkedIn gives you room for some sneaky self-promo whether it be including a link, pinning top posts, and adding experience descriptions. Take advantage of it all!