How to spot fake personalization in cold outbound

August 7, 2024

🎉 Happy Birthday {insert_name}! 🎂

^^Fake personalization is like receiving a generic birthday card with just your name scribbled in. Feels a bit HEARTLESS.

Don’t make your prospects feel like this. Here are some examples of fake personalizations in cold outreaches and inspo for their real counterparts.

Messages that are NOT personalized:
‍
❌“Been talking to other companies in the {industry} space”
❌“As {job_title}, do you have this pain?”
❌“Would love to learn more about {company_name}’s needs!”
❌“Worth a conversation?”

Messages that ARE personalized:
‍
✅“Been talking to similar ecommerce agencies”
✅“Most ecomm sales leaders struggle to reach brands…”
✅“Would love to share how we can help Acme reach more beauty brands”
✅“Globex was in a similar spot, can I share how we helped them improve conversion by 10x?”