How to write both short and impactful cold outreach

September 12, 2024

"Keep cold emails to between 50 - 125 words" they say... but how do you keep them short AND impactful?

Here are a few strategies to make every word count without losing the message! 👇

🎨 Blend the pain point and personalization into one sentence:
“With your commitment to reduce greenhouse gasses by 2040, have you considered tracking your supplier’s sustainability standards more closely?”

💡 Blend social proof and value proposition:
“We’ve helped Dr. Squatch reduce subscription revenue loss by 10%.”

🍯 Keep call to actions short ‘n’ sweet:
“Worth a chat?”
“Thoughts?”
“Sound relevant?”

🧹 Cut out the fluff:
“Our best in class…”
“Our ground-breaking….”

CAPEESH?