Playing the long game in sales outreach

December 17, 2024

We should normalize that it can take months to book a meeting.

Hiring and firing SDRs because they don’t deliver instant results isn’t just unfair to them—it’s unfair to the leads they’ve been nurturing. Building relationships and trust with leads doesn’t happen overnight, but persistence pays off.

This is why it’s so crucial to shift our mindset. Sales isn’t just about the next quarter—it’s about the long game.

At Rocketbrew, we’ve seen firsthand how patience leads to results. Our AI agent has booked calls autonomously with companies like Amazon, Lowe’s, and Chevron. 🚀

BUT — not every call was booked instantly. Some of the most successful connections took weeks, or even months. Check out this real conversation between our AI engine and an interested lead, spanning 2 months of back and forths! Our outreach began in early September and led to a booked call in November.

Imagine the impact on your pipeline if every lead received the nurturing they deserve, no matter how long it takes.

With Rocketbrew, patience is built into the process, and your SDRs can focus on what they do best—building relationships.