Should I send outreach without personalization?

Let’s say you’re writing an outreach message and there’s no data for personalization. Should you still send this message?

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The short answer is no.

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Not having any data for personalization means one of three things:

• You haven’t researched the lead thoroughly enough
• You don’t understand the ICP deeply enough to know what’s relevant
• You’re only prioritizing volume when it comes to outreach

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What to do instead if there’s not much info on the lead?

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1. Use proxies like team member’s posts
   • "Saw Brandon from your team is hiring for demand gen..."

2. Use assumptions
   • "Saw you're hiring another SDR, usually this means…"
3. Use lookalikes
   • "Been chatting with other revenue leaders and they mentioned…"