The first wave of AI SDRs

In almost all instances, it drove no meetings. 

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Not a low number of meetings, but no meetings.

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Here’s what I’m hearing:

• Messages are coming from an AI instead of reps at the company
• Email is the only channel used
• Open rates are 60%+ but no responses
• Messaging is similar to their Outreach/Salesloft sequences

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My theory is that most AI SDRs solutions on the market today are only able to replicate an average SDR. But in 2024 (soon 2025), outbound teams need exceptional SDRs and/or exceptional inbound to win in the market.

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My suggestion?

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If you’re still a believer and you’re on the lookout for something that can match exceptional SDRs, here’s the checklist to have:

• Is message quality as good as manually researched and handwritten messages?
• Does the AI work multichannel? - email AND LinkedIn
• Does the AI monitor leads for buying signals and nurture them over time?
• Does the AI use data sources like - 10Ks, LinkedIn posts, etc.. in real time?
• Does the AI go beyond demographic data when searching for leads and actually look at the lead’s job description, skills and current tools?
• Does this AI product have a dedicated CSM to help you tune the model?