The perfect cold outreach formula

May 7, 2024

Is it happy hour yet? Sharing our recipe for the perfect cold outreach cocktail 🍹

Here are the 4 main ingredients you'll need to source:

🍋 10% Writing
This one is a given! You need to have some idea on how to write to a prospect in a way that speaks to them and gets your message across. Basically, this is what you can copy and paste from your sales playbook.

🍊 10% Personal Style
Here comes the flair! Adding your own style on how you interact with prospects or just how you talk to people in general, helps you come across as genuine. This can be as simple as editing greetings, transitions, or signatures, or more thorough edits of wording value propositions differently.

🍯 20% Research
You might need some help from a special supplier for this one. Research can get you very far in an outreach. This is the part that shows you've spent time understanding the pain points of your prospect, specific to how exactly you can help. Here is really where "good data inputs = good data outputs", and where the better the research you can do on who your prospect really is, the better your messaging will be to them when it pops up in their inbox!

🍸 70% Courage and Consistency
What's a good outreach without a little big of courage? The most important part of outreach is being brave and consistent in sending out your messages. This includes everything from initial outreach to every single follow up that goes out. When your audience consistently sees and hears key messages from you, it creates a sort of "friendly stranger" recognition effect, making it more likely for prospects to remember you.


PS: Rocketbrew is well known for brewing the best cocktails in town 😉