When “personalization” misses the mark…

Here at Rocketbrew, our CEO Heidi recently got one mentioning micheladas, frozen daiquiris, and candy. 🍹🍬🍻 Delicious, but… not exactly what we do!

‍

Here’s why these near-misses don’t work:

‍

1️⃣ Surface-Level Research: It’s not enough to scrape a few terms off LinkedIn, a website, or in this case, asking ChatGPT. Real personalization means actually knowing what we do — not just guessing based on a quick scroll!

‍

2️⃣ Irrelevant, Cookie-Cutter Offer: If you’re pitching something that’s out of left field, it’s not just a waste — it can be downright confusing.

‍

3️⃣ Weak CTA: “Let me know” isn’t exactly pulling me in. Imagine if you actually hit on a pain point, something I can’t ignore – that’s a message that could go a LOT further.

‍

Personalization isn’t about sprinkling in a few specific terms, it’s about truly understanding your prospect's business. Done right, it’s a game-changer. Done wrong, it comes off as sloppy. At Rocketbrew, we’re all about hyper-relevant, human outreach (from an AI) that actually connects. 

‍

P.S. If your pitch includes frozen daiquiris, I might be interested after 5pm 🍹