Where are all the exceptional SDRs?

October 16, 2024

We need more exceptional SDRs – here’s why.

When most people think of SDRs, they picture people who:

😴Create lead lists
😴Load up templated email sequences
😴Block time off to use an auto-dialer
😴Send generic invites to industry connections on LinkedIn
😴Compete a set number of activities per day to hit quota

Compare this with exceptional SDRs who:
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🤓Research each lead before outreach
🤓Find unique use cases for every prospect, based on their research
🤓Identify competitive solutions the lead may already use
🤓Build relationships, even when the lead isn’t ready to buy
🤓Remember to follow up, even 6 months laters

There’s a lot of talk about SDRs underperforming and AI agents ready to replace their work. But let’s be real, most AI is just as average as the typical SDR. 

That’s why at Rocketbrew, we aim crazy high. We emulate exceptional SDRs who focus on quality over quantity. Here’s how we're doing things differently:

🌟 Our AI focuses on reaching the right person, at the right time, with the right message - even if that means disqualifying 80% of all possible leads
🌟 Our AI researches every single lead to generate a message personalized to them. If a competitor is in the picture, our AI will tailor a message that highlights key differences.
🌟 Our AI monitors and engages with leads over time, so when new buying signals arise, it’s ready with the next use case.

Can you think of any exceptional SDRs you know that do this? 👏
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