Why most AI SDR tools don't actually work

July 24, 2024

99% of AI SDR tools solve the automation problem.

They claim to “prospect while you sleep”. 😴 The real value in great SDRs isn’t volume, it’s quality. It’s researching and understanding the problems of prospects SO deeply that they HAVE to respond.

So if you’re thinking about adding AI to your prospecting strategy, ask these questions:
👉 What are the data sources the AI is using to construct messages? (CRM? Linkedin? Websites? Or just whatever you prompt it?)
👉 Is the company using their own technology to reach out to you? (and on the right channel?)
👉 Does the copy on their website look like copy you would want to have? (How many buzzwords can you find?)

Sleep better, check out how we do it here at Rocketbrew.