You're using AI wrong for outreach, here's why

October 24, 2024

Too many sales teams are using AI to maximize their outreach volume.

People are going crazy with AI automation tools and sending outreach 24/7 while they sleep! But here’s the thing—automation doesn’t equal success…

Instead, you should be using AI to:

  • Better qualify leads – by capturing just-in-time buying signals to focus only on the most ready-to-buy prospects
  • Better communicate – delivering tailored messaging and the EXACT use case our product can help them with
  • Better follow up – responding quickly WHEN there’s real interest and moving the conversation forward

Because at the end of the day, sellers— if you want to grow efficient pipeline, it’s about improving the BUYING experience, not the selling experience.

Don’t mind us preaching this over and over in our blogs but quality > quantity. 😇