Why New Level Work switched from a leading AI SDR service to Rocketbrew
We have been working with New Level Work, an AI coaching software, to grow outbound pipeline via automation and personalization. With Rocketbrew, New Level Work booked meetings with VP and C-level HR decision makers at Reckkit, the State of Missouri, Louisiana State University, and more.
.png)
.png)
Challenge
Prior to implementing Rocketbrew, New Level Work was an early tester of another AI SDR solution. Their goal was to automate pipeline for their Account Executives so they could focus on selling and bring down the cost of acquisition compared to expensive industry events.
The plan was to leverage an AI SDR, along with templated sequences and ad hoc handwritten messages from the AEs.
Like with many basic AI SDR solutions, the New Level Work team inputted prompts for their value proposition and pain points. This was great at generating messages but often lacked the personalization needed to invoke a response.
As a result, this basic AI SDR solution only generated four leads in six months with no signs of ramping up.
New Level Work knew that it was time to experiment with other providers.
Solution
Recognizing the need to experiment with other vendors, New Level Work partnered with Rocketbrew to deploy an enterprise grade AI outbound engine.
Immediately, they noticed three major differences:
Custom knowledge base
Instead of basic prompting, New Level Work developed a knowledge base of sales and marketing materials for the model to learn from. This meant matching the most relevant use case, case study, and example customers to each lead.
Multi-touch engagement
Instead of email only outreach, New Level Work’s outreach was sent over LinkedIn and email through a multitouch engagement strategy. The model would automatically prioritize the channel based on the lead’s LinkedIn activeness and email deliverability.
High quality messages
Human-like messages that opened up a conversation with the lead. Asking about their existing solutions, providing landing pages, and scheduling meetings. Even if a lead didn’t respond, the model could monitor the lead over time and engage upon new signals like hiring or expansions.
Instead of manual prospecting, New Level Work’s reps received an email invitation once a prospect was ready to book a meeting. The history of the conversation was automatically written back to the CRM to help the reps easily prep for the meeting ahead.
Results
Within the first month, Rocketbrew generated 6x more meetings than their last AI SDR solution. Their reps met with teams at Reckkit, the State of Missouri, Louisiana State University and more. New Level Work is projected to have over $1M in pipeline, automatically generated from Rocketbrew.
✅ Increased pipeline: New Level Work increased the number of discovery meetings by 15% in the first month, with more room for improvement as the model fine tunes.
✅ Reduced costs: New Level Work saved upwards of $130k per year in labor, tooling and hiring costs of the next BDR.
✅ Streamlined Operations: New Level Work created their own version of an AI model that scales outbound in a repeatable way. Instead of hiring and training the next 10 BDRs, they were able to turn their AEs full cycle with the help of Rocketbrew prospecting on their behalf.
Conclusion
New Level Work's transition to Rocketbrew highlights the importance of message quality when it comes to automated outbound solutions. For teams targeting enterprise accounts, basic AI SDRs solutions may not be sufficient considering the amount of research and personalization needed to break into these accounts.
By leveraging Rocketbrew’s all in one automated outbound engine, New Level Work is uniquely positioned to outcompete rivals in the space.
Check out how Rocketbrew can work for your organization here.
