How SupplierGateway used Rocketbrew to book 9 meetings in a week
We have been working with SupplierGateway, a supplier information management software, to grow outbound pipeline via automation and personalization. With Rocketbrew, an autonomous outbound engine, SupplierGateway booked 9 discovery meetings in a single week.
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Example message generated by Rocketbrew:
Johanna, I saw FIU got $100M for the new Health Science facility and $25M for preeminent programs. How do you handle supplier diversity with this funding? SupplierGateway's platform can help manage and track diversity initiatives, making it easier to meet goals. Thoughts?
Challenges
Fragmented sales stack
Prior to implementing Rocketbrew, SupplierGateway faced challenges growing outbound efficiently. Their sales team relied on a fragmented sales tech stack which included Outreach.io, Clearbit, LinkedIn Sales Navigator and Hubspot. They relied on a mix of sequencing and hand written messages.
Limited resources to personalize each message
Like many outbound teams, they didn’t have the resources to personalize every message. As a result, their response rate was only 5%. On top of that, they were rapidly depleting new leads and felt they needed to buy more contacts databases to even continue this workflow.
Strong inbound motion but no scale process
SupplierGateway had a strong inbound motion and was ready to aggressively scale outbound to 80% of all discovery meetings.
“We needed to grow pipeline without adding another tool for our reps to learn. With Rocketbrew, our reps are able to focus on selling, while the model sends personalized and relevant messages on our behalf.”
Mike Anguiano – Head of Sales at SupplierGateway
“We have a strong content and inbound engine that we needed to leverage for outbound. With Rocketbrew, my team can easily recycle this content to tune Rocketbrew’s high converting messages.”
Leanne Strickler – Head of Marketing at SupplierGateway
Solution
Recognizing their need to grow efficient pipeline, SupplierGateway partnered with Rocketbrew to deploy an AI powered autonomous outbound engine.
Their marketing team compiled relevant materials like blogs, case studies, and sales decks to feed the model’s knowledge base. Once integrated with Hubspot, this allowed the model to search for net new leads that look like existing customers, send hyper-personalized messages by researching each lead and matching the most relevant SupplierGateway features to each lead.
Instead of manual prospecting, SupplierGateway’s reps received an email invitation once a prospect was ready to book a meeting. The history of the conversation was automatically written back to the CRM to help the reps easily prep for the meeting ahead.
Results
Within the first month, Rocketbrew accounted for 60% of SupplierGateway’s discovery meetings. Their reps met with enterprise companies like Cargill, Suntory and Chevron. SupplierGateway’s response rate increased 4x versus templated messages and they increased the number of high quality touchpoints by 10x.
✅ Increased pipeline: SupplierGateway increased the number of discovery meetings by 60% and expected incremental pipeline by $650k per year.
✅ Reduced costs: SupplierGateway saved upwards of $130k per year in labor, tooling and hiring costs of the next BDR.
✅ Streamlined Operations: SupplierGateway created their own version of an AI model that scale outbound in a repeatable way. Instead of hiring and training the next 10 BDRs, they were able to promote existing BDRs and turn their AEs full stack with the help of Rocketbrew prospecting on their behalf.
Conclusion
SupplierGateway’s transition to AI based automated outbounding underscores the importance of balancing personalization and automation in today’s highly competitive outbound landscape. By leveraging Rocketbrew’s all in one automated outbound engine, SupplierGateway is uniquely positioned to outcompete rivals in the space.
Check out how Rocketbrew can work for your organization here.
