Metrics that mean nothing in outreach

September 5, 2024

For outbound teams OBSESSING over data, what the heck are you even tracking!? 🤨

Here are a few commonly tracked metrics that may NOT actually be improving your outbound results... despite how cool they can be 📈

Meaningless metrics:‍
🔪 Email open rate
🔪 Response rates that include out of offices
🔪 # of activities
🔪 Bounce rate (if you’re not gonna do anything about it)
🔪 Click rate (usually it’s a bot anyway)

Meaningful metrics:
🌟 # of meetings booked
🌟 Positive response rates
🌟 Negative responses (if they give a reason for not being interested)
🌟 Bounce rate (if you’re gonna do something about it)
🌟 % of positive responses from follow ups (are your follow ups even working?!)

PS: check out this blog post to gauge how well your sequence is doing.